If there is one thing that separates successful online marketers from those who fail, it has to be their ability to build quality lists.
In this article, I am going to give you 5 unique list building tactics for beginners.
1- Popups work
Yes we know that they might be annoying, but the truth is that if you are looking for a specific product or solution to a problem and a popup shows you what you want to see, it becomes a convenient feature instead of an annoyance. Make sure that your popups offer a good incentive to get people to sign up to your newsletter. The conversion rates with popups are increased drastically.
2-Make people feel dumb for not signing up
I know this sounds counterproductive when it comes to creating lists, but the truth is that this is a very powerful method when you do it in a classy way. Perhaps you have already bumped into a popup that makes you feel this way.
For example, a popup shows you a headline that reads “earn money the right way today” and you are presented with two buttons, one says “yes I want to earn good money” and the other option says “no, I want to stay broke”. This is a great way to mess with your mind because you are likely to sign up just so you won’t feel like a fool for passing on such an opportunity.
3-Check competitor strategies
This is important because the list building strategies that are implemented in one niche might not be effective in another, so the best way to find out what works and what doesn’t (at least at a superficial level) is to start checking out what your competitors are doing.
4-Use “fancier” words
The use of words that are not misleading but they make something sound much better is a great practice to use. For example, you can use words like “download now” instead of “sign up for our newsletter” and ultimately you will be sending people to a signup form to download something, so you are not misleading at all.
5-Give away more
You really want to learn how to make your visitors feel like they are almost robbing you blind by simply giving you their name and email. Give them a free eBook, and a free extra guide, with another smaller guide thrown in. Just give away as much as you can and you will get excellent results. This strategy is becoming essential as there are many competitors implementing it too and consumers are expecting more when they give their information to you.
List building can be a very difficult process at first, but once you implement the steps that we just mentioned, you will be able to get much better results. It’s important to be consistent with your marketing strategies in order to get as many visitors as you can and this is going to allow you to measure the effectiveness of your list building tactics.
Until next time…