Affiliate marketing has an undeniable draw for those looking to increase their income online, due to its quick and inexpensive method of making money without the hassle of actually selling a product. But how do I as an affiliate get paid after linking the seller to the customer? The answer is somewhat complicated. The customer doesn’t always need to buy any products for the affiliate to get a kickback. Depending on different programs, the affiliate’s involvement to the seller’s sales will be measured differently. The affiliate may get paid in various different ways:

  1. Pay per sale.

This is your standard affiliate marketing structure. In this type of program, the merchant pays the affiliate a certain percentage of the sale price of the product after the customer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the customers to actually purchase the product before they are compensated.

  1. Pay per lead.

A more complex system, this type of program compensates the affiliate based on the conversion of leads. The affiliate must encourage the customer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, subscribing to a newsletter, trial offer signup or downloading of software.

  1. Pay per click.

This type of program focuses on incentivizing the affiliate to redirect customers from their marketing efforts to the merchant’s website. This means the affiliate must engage the customer to the extent that they will move from the affiliate’s site to the merchant’s site. The affiliate is then paid based on the increase in web traffic to the merchant’s website.

Up next, Reasons to become an Affiliate Marketer,

Jeff G


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