There is no way to deny that the power of a good sales pitch is always going to be very useful for all kinds of purposes. Being able to sell something means that you need to come up with an offer that your customers simply can’t refuse and this is going to create the opportunity you need in order to get the kind of results that you want.

In this article, we are going to be talking about the best methods to create an offer that your customers and prospects are never going to be able to refuse.

Create a strong risk-free scenario

People love to take chances when they have some kind of safety net to ease their fear. If you have a great product but you want to boost the level of conversions you get from it, we strongly advise that you take the time to elaborate a nice 30 to 90 day money back guarantee that is going to make people feel safe about buying what you are selling.

Spotlight the benefits over the Features

People think that mentioning the features of the product is the same as the benefits, but that is not the case at all. The benefits are in the outcome of the purchase, not in the things that the product allows them to do with its design. Forget about features and make people feel excited about the benefits that they will get from this purchase.

Give them validation

The best way to guarantee that a person will feel like they are making the best decision for their business is to allow them to have access to customer testimonials. Pick the best ones and showcase them on your sales page. This is always going to boost credibility and it will make it easier for people to feel safe about purchasing the product.

Give them free extras for their purchase

Nothing encourages sales more than the proposal of getting more for your buck than what you expected. If you can offer an attractive extra bonus with the purchase of your product, you will be much more likely to get conversions from your visitors. This has proven to be the main factor that determines sales in many niches and demographics.

The extra could be something like a guide for the best possible use of the product or maybe some apparel with the product logo. The point is that people should feel like they are getting more than what they paid for and this is always going to be extremely useful.

Conclusion

People don’t care to hear about features and durability or looks. These are the kind of things you will include in your product description section and not on your sales pitch. The pitch is meant to give people all of the benefits that they will get from the purchase. This is going to be the main selling point for any product or service you could ever want.

 

What kind of information would you want next time?

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